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There has been dramatic
growth in the number of people who purchase goods and services from the comfort
of their own home - a massive 155% in recent years and economists are predicting
this trend continuing.
Traditional Marketing
In Traditional Marketing a
product moves from manufacturer through a combination of distributors,
wholesalers and retailers before it reaches the consumer. At each stage
someone takes a share of the profits. In fact up to 95% of the cost of
many products is made up by the promotion, distribution, retail profit and so
on.
Network Marketing
Imagine a company that
owns and controls every stage of production and sells its product range direct
to the consumer via independent distributors. As a result the consumer
makes great savings and 68% of the product price is available to the
distributor in the form of retail profit and bonuses.
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